Thinking about switching to cruelty-free makeup products, but don't know how to start? Well here's a guide to help you out with everything you need to know. Many people overlook animal cruelty when buying products from big name brands. When testing your favorite lipstick, it's important to be informed about what happens to these animals behind closed doors Animals have feelings like humans do, emotionally and physically. The only difference is they can't talk or express themselves. When you're buying a simple mascara from brands that test on animals, you're basically giving your money to these labs that hold these creatures and torture them for weeks. They apply mascara on them until they go blind and suffer. Animals weren't meant to be experimented on, nor were they meant to die just so these big makeup companies could have a product to sell and make a profit from.
Do your research
Do your research! There are many articles about different brands that do test on animals, and some that don't. If the brand does its manufacturing in China, this means yes they do test on animals. In China it is by law for cosmetics to be tested on animals. You can also go to the brands website and look at its FAQ and check the companies answer when it's asked about animal cruelty. Some companies try to lie their way around it and say things like "We don't test on animals with the exception on.." if their answer is suspicious then they most likely do. There are some blogs/websites to trust when looking up cosmetic brands like Logical Harmony or Cruelty Free Kitty.
Parent Companies
You might see that Smash box is a cruelty-free brand, but their owned by Estée Lauder. Estée Lauder is NOT cruelty-free, some buyers do make an exception and will still purchase from Smash box. Others will boycott both brands, it really depends on your preference and if you're okay with purchasing from a brand that is parented by a company that tests on animals.
What to do with your non cruelty-free products
When I switched to cruelty-free products I didn't throw away my old non cruelty-free products I already had. Why not you may ask? The money has already been given to these companies. Instead of throwing them away, use them up until there's nothing left and stop purchasing from that brand. There's many great cruelty-free brands out there to try out, most have amazing quality, here is a list of some cruelty-free makeup brands.
Kat Von D Beauty
Kylie Cosmetics
Colourpop
Elf Cosmetics
