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The Start of Suga Cosmetics

Rubi Marquez

Having my own brand and being my own boss has always been a big dream of mine. I’ve always had a passion for the cosmetic world and everything this industry has to offer. But I’ve never been brave enough to actually start, until now.

Growing up I was very shy and timid to talk to people; I never had as much confidence as I do today. Getting out of my shell and being myself helped me a lot in figuring out what path I wanted to take in life.

Building your own brand isn’t as easy as it seems. There’s a lot of ups and downs that goes into this. Seeing my version of success and the vision of creating this brand was my motivation. Not caring about what other people have to say or think is something that’s important to keep in mind if you want to do what YOU believe in. No one else sees your version of success but you. Believing in yourself and being your number one supporter is a priority. I’ve been fortunate enough to have such a loving and supporting family. My mom has always been my number one supporter in everything I've done, I will always love and adore her for that. There’s been times where I’ve doubted myself, thinking I wasn’t good enough or smart enough to do this. The thing is... you’ll never know if you really are “good enough” until you at least try. Start with something small and then work with what you have and build from that. If the drive and passion is there, you’ll eventually get to where you want to be.

I put my passion for writing together with my interest in beauty and started beauty blogging as a stepping stone for Suga Cosmetics. I dedicated my time into writing about beauty and expressing my knowledge that I’ve collected to the world. After a couple of months of beauty blogging, I came across Massiel's Instagram story. She needed interns for her magazine company PULP. I saw that as an opportunity for me to grow my writing and also be apart of something that is becoming into something big. I love supporting others that put hard work into something they truly are passionate about, and I saw that with Massi and months later she’s still working hard and I admire and look up to that energy.

Building this cosmetic brand won’t be easy, I know there will be downfalls and I will be upset and be angry. One thing I won’t do is give up, I’ve always had a positive attitude and I know Suga Cosmetics will eventually be something. With consistency, devoted time and attention, it will go somewhere. I’m thankful for the people that have showed support and see the work I’ve been putting towards this company. Most of all I thank myself for coming a long way from where I started.


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